The brainstorm

Before we start our design to the project,we have to find our target group, project message,idea and concept.Thus we are going to do the brainstorm to work out  all of them.
Target group:  the international students in Denmark. 
    It is define by the project requirements. For us,we just have to make sure that to define it as the new students who going to to study in Denmark or the students who are stay in Denmark.To think about the different social media all over the world,so we choose the students who are stay in Denmark,therefore,it would be easy for us to promote our campaign in Denmark.
Message:
Help you know more about the tax for international students in Denmark,
save you money when you pay the tax.
Once the international students see our wesite and some social media,they will know that the know they can pay the tax and what they will get after they payed the tax,and some special countries students don't need to pay the tax as well.
Slogan:
You know more about the tax,you will get more after payed the tax.
It just base on the message and make it in short and storong words to attract out target group to reach our campain.
Idea:
Show the our target group how they can pay the tax once they fine a job.
How much the tax they have to pay.
What they will get after they pay the tax.
Concepts:
It just depend on the ideas to define our concepts.
1.To show how target group that can pay tax,we will told them that them should get theirs'cpr nr.,bank account and find a job in Denmark.
2.To show how much the tax they are going to pay,we show the detail tax infomation about the different situations.
3.Show to our tg them will get the good holiday money and pension money after they pay the tax
4.Show two videos to suport first and second concept.
        

The customers meeting

It is the wonderful meeting today,and we got all the info we need as well.
Besides, we just know that wherever the EU students or none-EU students ,both of them pay the same tax .There are also about 42900 dkk free tax for normal student in Denmark .It is only 18 special none-EU countries get the special tax that they don't need to pay the tax ,such as China, Pikistan,India,Nepal ect and they can get about 110000dkk-120000dkk free cards per year.so It means studengt do not paythe tax under this amount per year .
The basic step for the students who are gong to pay the tax are that:

• Got a danish ID number such as CPR nr.and a danish bank account,
• Go to the tax office to rigist theirs'tax card once they find a job,then they just can pay the suitable tax.It is too important that regist theirs ID to tax office,otherwise the office don't know they are students with student tax,so they have to pay a lot of tax.
• See the salary paper per month ,know the how much you pay the tax .
• If they have any questions ,they must contact to tax office on time to fix theirs docusments

The benefits for the students to pay tac is they can got the12.5% holiday money and the pension after they  retired. so It means the more tax they pay,the more benefits they will get in the future.

The video concept

Focus on the project requirement, we have to make at least one video for our campaign.Due to the project is the campaign about the tax for the interanational stdents in Denmark. So
the video should be easy for us to make it as one kind of the simple specifications about the students tax,or show the scene that how the students want to know more about the tax in Denmark,this scene can be a shirt story or just have a interview with some students.
  In the finally, we decided to make the video when the costumers meeting in the class.We thing it is the derect and official way to show the danish tax systerm information to our target group.The second video we decide that we are gonging to interview some internation students,the most import that we have to make it as these students really want to know more tax information so much.
After the concept,it is the big hardware problem for us as well,because no one of us has the video camera.So we have to ask help from the school if they can borrow to us.

Wait for the costumer meeting

Unfortunately, we got the message that it is true that there are some special countries students pay the special tax and we have to wait the costumer meeting if we want to get more detail info.   there will be a representative from the Danish Tax Department to answer questions to help us with our exam project. Hence, we are going to prepare our questions,such as:

• All the student can work in Denmark or not?
• What is the different tax system between EU students and none-EU students?
• Is it also a little bit different between none-EU students who comes for different none-EU countries?
• What is the benefits after the students pay the tax?
• What is the best way for the students to pay the tax?
• Is it any law about the international students  to pay the tax in Denmark?
• Is it any limit for the students who are going to pay the tax.

We all look forward to participate in  the meeting on friday:)!!!

Seeking the information

Til today,we all try to figure out as more information as we can for our project,but just little information we got that different society people pay the different tax and people from different countries also pay the different tax. But we can't make sure about it even we seached on line or from the project descriptions.
 Therefore we made a testing in our school and some  neighbour international schools like KEA,we prepared the questions belowing:

• Where do you come from?
• Do you have a job in Denmark?
• How much you earn per month?
• How much you pay the tax permonth /year?
• You think it is the high or low tax for you?
• You know something about the  tax system for international student in Denmark or not? Such as?
• What is your own opinion about the danish tax system ?

The result we got is that most of international students have the part time job but don't know so much about the tax payment ,or why they payed different in some months even they got the same salary as normal.And little of them also argue that they pay so much tax per month to tax office.
What is more ,we found the situatons that many EU students pay the same tax as none-EU students,but the different tax between the different none-EU countries students in Denmark.
Thus we tried to get the answer for our supervisor,we hope we can get the detail info about it.
then we can stat our project concepts as soon as possible!!!

Create our group

It is the day we have to hand up our group info to the office today,thus we tried to find out our group members.
It is little bit difficult for us ,because we have to think not only the teamwork for all of us but also the personal ability on the professional knowledge for each one.Meantime,it is also important to think about the friendship and no hurt for some others who want to come to our group,even many of them are welcome to join us.However ,it is too sad that only 3-5members are allow in one group by the project requirement. So we decided five of us yunqiu jiang,sisi zhang, qiuling xue,yongyi jiang,jingyi zhang create the new group.
Hence, we are going to work together in next four weeks,and it is the biggest group all of the class,we hope we will work out the best campagn for this assignment.:)!!!

The assignment for exam project 3rd sem

We got our final assignment for the exam project in 3rd semester today, and it should be expect and fear for us.
The assignment command us should make a campaign about the tax for international students in Denmark.Because it is hard for the international students to figure out theirs tax ,and risk ending up with their tax debts in Denmark.Then our job have to communicate to international students in 2 situations that how to handle their taxes as a students form an European  Union country or none European  Union country.
What is more , the campaign must consist of the following:

1. The target group can attent our website
2. Set two social media platforms where can find by our target group
3. At least 1 video prototype
4. One of the website that comprises the social media and video

Of cause we can also alter the product composition if our concept dictates such a need and approves by our supervisor:)