The brainstorm

Before we start our design to the project,we have to find our target group, project message,idea and concept.Thus we are going to do the brainstorm to work out  all of them.
Target group:  the international students in Denmark. 
    It is define by the project requirements. For us,we just have to make sure that to define it as the new students who going to to study in Denmark or the students who are stay in Denmark.To think about the different social media all over the world,so we choose the students who are stay in Denmark,therefore,it would be easy for us to promote our campaign in Denmark.
Message:
Help you know more about the tax for international students in Denmark,
save you money when you pay the tax.
Once the international students see our wesite and some social media,they will know that the know they can pay the tax and what they will get after they payed the tax,and some special countries students don't need to pay the tax as well.
Slogan:
You know more about the tax,you will get more after payed the tax.
It just base on the message and make it in short and storong words to attract out target group to reach our campain.
Idea:
Show the our target group how they can pay the tax once they fine a job.
How much the tax they have to pay.
What they will get after they pay the tax.
Concepts:
It just depend on the ideas to define our concepts.
1.To show how target group that can pay tax,we will told them that them should get theirs'cpr nr.,bank account and find a job in Denmark.
2.To show how much the tax they are going to pay,we show the detail tax infomation about the different situations.
3.Show to our tg them will get the good holiday money and pension money after they pay the tax
4.Show two videos to suport first and second concept.